So, in the 1970’s Nike started a revolution. Here is there promotional video and transcript.
Who remembers the waffle shoes?
I do but couldn’t afford them at the time. I was jealous of those kids that could – yes, I’m serious.
Check out Malcolm Gladwell’s photo/blog post here. If I’m not mistaken, he is wearing waffles!
In 1987, “Revolution” became the first Beatles recording to be licensed for use in a television commercial. Nike paid $500,000 for the right to use the song for one year, split between recording owner Capitol-EMI and song publisher ATV Music Publishing (owned by Michael Jackson). Commercials using the song started airing in March 1987.